The Holiday (formerly known as Christmas) Season results in
the purchase of some 1.6 billion Holiday cards. A large percentage these are purchased
by businesses. Digital print shop owners are increasingly recognizing that this
behavior offers a great marketing opportunity. That opportunity is for digital
printers to show customers special products, services and skills and save time
and money at a time when they are likely to be most receptive.
What Businesses Want
For many businesses, the Holidays are a time for reinforcing
customer relationships with printed Holiday messages of thanks and seasonal greetings.
However, unlike other direct mail, Holiday messages need to feel special and
personal to be effective. Impersonal, bulk-mailed Holiday cards can generate negative
impressions and Holiday emails can be taken as an insult.
Customized, personalized Holiday card-envelope sets, on the
other hand, can be quite expensive and very time consuming to send out. This
dilemma enables digital print shop owners to shine.
Holiday Postcards
With Holiday postcards, print shop owners can offer business
customers a very easy and effective solution:
- Unique postcard designs and custom messages
- Branding (e.g. logos, tag lines, etc.)
- Personalized messages (e.g. including recipient and/or
recipient company names)
- Pre-addressed & no envelope required
- Additional personalization and customization options
Businesses get personalization and customization not
available with card-envelope sets. Moreover, the cost of Holiday postcards is
about half that of non-personalized card-envelope sets that have to be
addressed, inserted and sealed.
The Marketing Opportunity
Just the act of showing or sending Holiday postcards to
business customers sets the digital print shop far apart from virtually all
competitors. The Holiday postcard tells customers the digital print shop offers
advanced solutions and services including personalization (variable data
printing), direct mail services, data and mailing list support (cle
an up, merge,
de-dupe, mail processing, etc.), custom and graphic design, marketing support,
etc. Who else offers such services?
It’s Easy
What makes this so easy, convenient and cost-effective is
that you can outsource the personalization (VDP print file creation), data,
mailing list and address processing work to us. Send us your artwork and mailing
list and we send you files for you to print personalized and pre-addressed
Holiday postcards for your business customers
