Print Shops Take Advantage of the Holidays

The Holiday (formerly known as Christmas) Season results in the purchase of some 1.6 billion Holiday cards. A large percentage these are purchased by businesses. Digital print shop owners are increasingly recognizing that this behavior offers a great marketing opportunity. That opportunity is for digital printers to show customers special products, services and skills and save time and money at a time when they are likely to be most receptive.

What Businesses Want

For many businesses, the Holidays are a time for reinforcing customer relationships with printed Holiday messages of thanks and seasonal greetings. However, unlike other direct mail, Holiday messages need to feel special and personal to be effective. Impersonal, bulk-mailed Holiday cards can generate negative impressions and Holiday emails can be taken as an insult.

Customized, personalized Holiday card-envelope sets, on the other hand, can be quite expensive and very time consuming to send out. This dilemma enables digital print shop owners to shine.

Holiday Postcards

With Holiday postcards, print shop owners can offer business customers a very easy and effective solution:

• Unique postcard designs and custom messages
• Branding (e.g. logos, tag lines, etc.)
• Personalized messages (e.g. including recipient and/or recipient company names)
• Pre-addressed & no envelope required
• Additional personalization and customization options

Businesses get personalization and customization not available with card-envelope sets. Moreover, the cost of Holiday postcards is about half that of non-personalized card-envelope sets that have to be addressed, inserted and sealed.

The Marketing Opportunity

Just the act of showing or sending Holiday postcards to business customers sets the digital print shop far apart from virtually all competitors. The Holiday postcard tells customers the digital print shop offers advanced solutions and services including personalization (variable data printing), direct mail services, data and mailing list support (cle

an up, merge, de-dupe, mail processing, etc.), custom and graphic design, marketing support, etc. Who else offers such services?

It’s Easy

What makes this so easy, convenient and cost-effective is that you can outsource the personalization (VDP print file creation), data, mailing list and address processing work to us. Send us your artwork and mailing list and we send you files for you to print personalized and pre-addressed Holiday postcards for your business customers

Learn all about Holiday postcards, print shop marketing, Greener Printing and more…