Carpet Bombing Marketing

Every Door Direct Mail (EDDM), a.k.a "carpet bombing" marketing is very good for businesses whose target audience is geo-dependent (located in the neighborhood) and largely independent of gender and other demographics. This includes health clubs, family, fast food and takeout restaurants, car repair, veterinarians, oil change shops, etc.

When the target audience is more specific, carpet bombing becomes less effective..."men don't buy lingerie and women don't buy truck parts". For specific audiences, it's best to use a more targeted, segmented, personalized communication techniques...drone strike marketing!

Read more at PrintShopMarketing.com and EZ-VDP.com