Customers, clients, donors ... all the people you send communications ... are constantly bombarded by messages, advertising and blather. They make decisions on how to allocate their limited time and short attention spans. This is where value makes a difference.
Send them messages with value and you will command more of their time. Send them dumb stuff just to be in their face and they probably think about making you and your messages disappear... for good.
Value varies by recipient. In general, value is found in three areas:
- Information - unique or timely news, announcements, dates, etc
- Education - details, advice, tools, etc. that make life or work better, easier, etc
- Entertainment - generate smiles or laughs or stimulate thought in a positive way.
Put value in your communications and your recipients will be waiting to get your messages.
Know your audience, segment them and personalize to add value...we can help you.
PrintShopMarketing.com or EZ-VDP.com
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